Privacy Policy

1. Scope of Application

This Privacy Policy governs the collection, use, and protection of personal information for all users who visit our website and use the services provided by our store.

It applies to visitors, customers, and users who interact with features such as:

• Account creation or management
• Order processing
• Payment handling
• Customer support or information requests
• Shipment tracking

This policy applies to all pages, forms, and tools available on our website, whether users are registered or not.

2. Data Collected and Use of Cookies

When using our website, various types of information may be collected, either directly provided by users or automatically collected through integrated technologies.

Types of Data Collected

Personal information: name, email address, shipping details
Transaction information: secure payment-related data
Technical data: IP address, device type, system information, browsing behavior, session duration

Cookies and Similar Technologies

Functional cookies required for website operation
Analytics cookies used to understand website usage and improve performance
Experience-related cookies used to optimize display and user preferences

Users may manage cookie preferences through their browser settings. Please note that disabling cookies may limit certain website functionalities.

3. Use and Sharing of Data

Collected data is used solely for purposes related to the services provided by our store.

Primary purposes include:

• Preparing, processing, and delivering orders
• Managing customer accounts
• Responding to support or information requests
• Improving user experience and website performance

Data may be shared with:

• Logistics partners for order delivery
• Payment service providers for secure transactions
• Technical service providers for website maintenance and hosting

Personal data is never shared for unauthorized purposes. All partners are required to comply with applicable U.S. data protection regulations.

4. Data Retention and Security

Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal requirements.

Indicative Retention Periods

Order-related data: retained as required by applicable laws
Consent-based data: retained until consent is withdrawn
Technical data and cookies: retained for variable periods, generally up to 12 months

Security Measures

Use of secure protocols such as HTTPS and SSL
Restricted access to authorized personnel only
Protection against unauthorized access, disclosure, or misuse

5. User Rights

In accordance with applicable U.S. privacy laws, users have the right to:

• Access their personal data and request a copy
• Request correction of inaccurate information
• Request deletion of personal data where legally permitted
• Limit or object to certain data processing activities
• Withdraw consent where applicable

Requests may be submitted by email and will be handled as promptly as possible.

6. Legal Basis and Policy Updates

Personal data is processed in accordance with principles of transparency, relevance, and security under applicable U.S. regulations.

Key information:

• Data processing is managed by the website administration team
• All processing activities comply with applicable U.S. laws
• Any updates to this Privacy Policy will be published directly on the website

7. Contact Information

Email: orderstatus@sereneix.com
Phone: +65 (848) 73638
Address: 80 KIM SENG ROAD #30-01, SINGAPORE 239426, SINGAPORE
Customer Service Hours: Monday to Friday, 9:30 AM – 4:30 PM (Business Days)
Delivery Area: United States