Cookie Policy
1. What Are Cookies
Cookies are small data files stored on a user’s device when visiting our website.
They allow the website to recognize visitors, ensure proper functionality, and enhance the overall browsing experience.
Cookies are used to:
- Ensure essential website functionality
- Store user preferences and session information
- Analyze website usage in an aggregated and anonymous manner
- Optimize content display and site performance
2. Types of Cookies We Use
Our website uses different categories of cookies, each serving a specific purpose.
Functional Cookies
- These cookies are necessary for core website functions such as shopping cart operation, navigation, and account management.
Analytics Cookies
- These cookies help measure website performance and support improvements to website quality and usability.
Preference and Personalization Cookies
- These cookies tailor content and layout based on previous browsing behavior and preferences.
Users may manage cookies through their browser settings. Please note that disabling certain cookies may limit essential website functionality.
3. Purpose of Cookie Use
Cookies are used to provide a smooth, secure, and personalized browsing experience.
They help to:
- Improve website speed and stability
- Deliver content aligned with user preferences
- Analyze browsing behavior to improve services
- Provide relevant suggestions based on user interests
4. Third-Party Cookies
Some website features rely on cookies managed by third-party service providers.
These may include:
- Analytics tools provided by specialized service providers
- Cookies used for performance measurement or content customization
Data collected by third parties may be processed directly by them in accordance with applicable U.S. privacy laws and their own privacy policies.
5. Consent and Cookie Management
Upon first visit, users may be presented with a cookie notice allowing them to:
- Accept all cookies
- Decline non-essential cookies
- Customize cookie preferences
Strictly necessary cookies do not require consent, as they are essential for website operation.
Cookie Duration
Some cookies expire when the browser session ends
Other cookies may remain active for up to 12 months
Users may modify cookie preferences at any time through browser settings.
6. Data Protection and Legal Basis
Data collected through cookies is processed in accordance with applicable U.S. privacy and data protection regulations.
Processing is based on:
- User consent for non-essential cookies
- Legitimate operational needs for essential cookies
- Measures designed to ensure transparency, data minimization, and security
We take appropriate steps to protect cookie-related data and do not use cookies for unauthorized purposes.
7. Contact Information
Email: orderstatus@sereneix.com
Phone: +65 (848) 73638
Address: 80 KIM SENG ROAD #30-01, SINGAPORE 239426, SINGAPORE
Customer Service Hours: Monday to Friday, 9:30 AM – 4:30 PM (Business Days)
Delivery Area: United States